Where Heritage Meets Innovation

Founded in 2010 under LG Household & Health Care, Belif is a premium Korean skincare brand that bridges centuries-old European herbal wisdom with cutting-edge dermatological science. We champion a “True Skincare” philosophy—delivering authentic results through clean, plant-powered formulations that respect your skin’s natural balance.

Our Heritage Story

Our journey began with inspiration from Duncan Napier, a renowned 19th-century Scottish herbalist whose botanical expertise laid the foundation for everything we create today. We’ve transformed his time-honored herbal apothecary traditions into modern skincare solutions, meticulously extracting the potent benefits of ginseng, calendula, chamomile, and Lady’s Mantle through advanced biotechnology while maintaining their natural integrity.

The Belif Philosophy

Our name itself reflects our core commitment: “Be” represents our pure intentions, while “Leaf” symbolizes nature’s healing power. We believe true beauty emerges when science amplifies nature’s wisdom, delivering deep hydration and lasting skin health without compromise.

The Clean Beauty Promise

At Belif, purity is non-negotiable. Every formula excludes harsh preservatives, mineral oils, and synthetic fragrances—just clinically-proven botanicals working in harmony with your skin. We focus on functional, plant-based ingredients that deliver real, visible results.

Our Signature Collections

Aqua Bomb Collection: Lightweight gel-cream formulations that deliver instant, refreshing hydration without any greasy residue. Perfect for oily, combination, and dehydrated skin types.

Moisturizing Bomb Collection: Rich, nourishing creams that provide intense moisture and strengthen the skin barrier for dry and mature skin.

Specialized Treatments: From eye care to overnight masks, sun protection to targeted serums, each product is designed to address specific skin concerns with botanical precision.

Why Choose Belif?

• 500+ Customer Reviews: Trusted by thousands of satisfied customers worldwide
• 20+ Products: A comprehensive range designed for every skin type and concern
• 100 Stores: Available globally for your convenience
• Korean Beauty Innovation: Combining K-beauty expertise with European herbal traditions
• Dermatologist-Tested: All products undergo rigorous testing for safety and efficacy

Our Commitment to You

We’re dedicated to transparency, quality, and results. Every Belif product is crafted with intention—from the botanicals we source to the formulations we perfect. We invite you to experience the power of herbal science and discover skincare that truly respects and nourishes your skin’s natural beauty.

Connect With Us

Address: 1 Liberty Plaza, New York, New York, 10006, US
Phone: 866-993-4709
Email: [email protected]